Tracy Tsoi

Open to work

Tracy Tsoi is a product designer crafting experiences that make complex financial systems feel considered, intuitive, and human.

Previously she led mobile payment experiences for 3.2M+ users, and built the foundation for early-stage products in tokenized RWA trading and crypto wallets.

Now based in Vancouver, BC, Canada.

Curius

Payment App Homepage Redesign

Restructured IA and core payment flows, enhancing discoverability of offers and rewards. rNPS +3.8 points post-launch.

WIP

Web3 Gateway to Capital Markets

Designed a tokenized RWA trading platform – web dashboard, mobile app, and design system

RELEASED

eLaisee Gifting Enhancement

Drove +13% YoY transaction volume and +8% user engagement by securing the digital gifting flow

RELEASED

eCommerce Redesign & Checkout Simplification

Reduced checkout steps by 50% and surfaced upsell details

What I bring to the team

Cross-functional
fluency

I partner closely with PMs, copywriters, engineers, and QA. I understand technical constraints early enough to design solutions that ship cleanly.

mob:ios:payme:c:me:mypaycode

My PayCode

Save

Scan my PayCode to PayMe

Copy my PayLink

AI-enhanced design workflow

I’m comfortable using AI-assisted design tools to publish sites with minimal dev support, and I understand Vercel and GitHub enough to keep delivery moving.

Toolstack

Figma

Claude Code

Gemini

Vercel

GitHub

Research-driven
decisions

I run mixed-method testing – A/B, scenario-based, usability and use the data to align stakeholders around what users actually need.

Option A

Option B

"Tracy has continuously demonstrated very high quality of work with her designs. She has shown the ability to independently work cross-functionally to drive the design decisions."

Brad Jones

Former CEO @PayMe by HSBC

Testimonial

What it's like to work with me

AI helps us move fast, but the work that means the most comes from showing up for the people I build with.

Tracy is always highly regarded by many POs as a individual with a strong passion on design. She takes inititative to reach out to developers and tech team on the knowledge gap between her designs and the actual tech feasibilities which is very much appreciated by the scrum team.
SJ Lee
Product Manager @PayMe by HSBC
Tracy helped tech team reduce the complexity of implementing the UI/UX and was also willing to listen to feedback from the team, which allowed us to have better implementation without impacting the UX. Her help and contribution were valuable and greatly appreciated.
Seifer Tsang
Mobile Engineer @PayMe by HSBC
Tracy is smart, genuine, compassionate, and energetic. She is a problem solver who can work on multiple tasks independently. At the same time, she also worked closely with both our internal team and vendor team in meeting with the deadline without cutting corners.
Ray Chen
UX & Design Manager @A.S. Watson Group
Despite from being one of the favourite designers among the POs, she has also gained good reputation among scrum team including architect, tech leads and developers. The well-designed scenarios with the customer-centric approach had made her journey design to be bulletproof.
Aliya Leung
Product Manager @PayMe by HSBC

Tracy Tsoi is a product designer crafting experiences that make complex financial systems feel considered, intuitive, and human.

Payment App Homepage Redesign

Web3 Gateway to Capital Markets

eLaisee Gifting Enhancement

eCommerce Redesign & Checkout Simplification

What I bring to the team

Cross-functionalfluency

Cross-functionalfluency

My PayCode

Tracy Tsoi

AI-enhanced design workflow

AI-enhanced design workflow

Research-drivendecisions

Research-drivendecisions

"Tracy has continuously demonstrated very high quality of work with her designs. She has shown the ability to independently work cross-functionally to drive the design decisions."

What it's like to work with me

Tracy is always highly regarded by many POs as a individual with a strong passion on design. She takes inititative to reach out to developers and tech team on the knowledge gap between her designs and the actual tech feasibilities which is very much appreciated by the scrum team.

Tracy helped tech team reduce the complexity of implementing the UI/UX and was also willing to listen to feedback from the team, which allowed us to have better implementation without impacting the UX. Her help and contribution were valuable and greatly appreciated.

Tracy is smart, genuine, compassionate, and energetic. She is a problem solver who can work on multiple tasks independently. At the same time, she also worked closely with both our internal team and vendor team in meeting with the deadline without cutting corners.

Despite from being one of the favourite designers among the POs, she has also gained good reputation among scrum team including architect, tech leads and developers. The well-designed scenarios with the customer-centric approach had made her journey design to be bulletproof.

Cross-functional
fluency

Cross-functional
fluency

Research-driven
decisions

Research-driven
decisions